By Monica Sims, iContact Senior Marketing Manager
The power of the “Thank you” email can’t be denied. We’ve talked about it on this blog, and we’ll continue to talk about it. But have you done it? Have you seen it done?
Here’s a great example I received in my inbox after the holidays. And I love it.
Why do I love it? Let me count the ways…
- Subject line
All it says is “Thank You!”—short, sweet, and to the point. Subject lines don’t need to be complicated, and they should be short enough to be seen in mobile devices. - No hard sell
Yes, there are links to their site. Yes, there is a “shop” call to action. But these aren’t part of the main message. They are there, but they’re discreet. - They don’t claim to be perfect
The CEO thanks everyone for their feedback, both good and bad. He knows his company has areas to improve, and he acknowledges this publicly. - How to reach them
You can call, you can email, you can like them on Facebook. The CEO isn’t hiding ways for me or any other customer to get in touch. - Simple
The design and the message are very simple. The design is in line with their site, and the message doesn’t ramble.
Overall, the email is well done and was well received—at least by this customer. And you know what? I’ll continue to buy from them because of this campaign.
This post was originally published on January 9, 2013.
